The Loft is a boutique branding and marketing studio committed to elevating and scaling startup Fashion & Beauty e-commerce brands. Our team of passionate creatives and strategists deliver exceptional results through a combination of creativity, aesthetics, data-driven insights and industry expertise.

Position Overview

We are seeking a talented and motivated Social Media Coordinator to join our team. The ideal candidate will have a strong understanding of social media platforms, specifically Instagram, Tiktok and Pinterest. They will be responsible for managing and growing our clients' social media presence, as well as The Loft's. This role requires a creative and entrepreneurial mindset, excellent communication skills, and most importantly, a passion for fashion, beauty and marketing.

Responsibilities

Develop, implement, and manage social media strategies for fashion and beauty e-commerce brands across Instagram, TikTok and Pinterest.
Create engaging and visually appealing content, including images, videos, and graphics, tailored to each platform.
Schedule and publish content across social media channels, ensuring optimal timing and consistency.
Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
Analyze social media metrics and performance, providing insights and recommendations for improvement.
Stay up-to-date with the latest social media trends, tools, and best practices to ensure our clients remain competitive.
Collaborate with the marketing team to align social media efforts with overall marketing strategies and campaigns.
Conduct regular social media audits and competitor analysis to identify opportunities for growth and improvement.
Assist in planning and executing social media advertising campaigns to drive engagement and conversions.

Qualifications:

Proven experience as a Social Media Coordinator or similar role, preferably within the fashion and beauty industry.
Strong understanding of Instagram, TikTok, and Pinterest, including their respective algorithms and best practices.
Proficiency in social media management tools (e.g., Hootsuite, Later).
Experience with graphic design and video editing software (e.g., Adobe Creative Suite, Canva).
Excellent written and verbal communication skills.
Creative mindset with a keen eye for aesthetics and detail.
Ability to work independently and manage multiple projects simultaneously.
Strong analytical skills and ability to interpret social media data.
Passion for fashion, beauty, and e-commerce.

Benefits:

Competitive base pay + commission structure
Flexible work hours
Hybrid work

If you are a creative and data-driven individual with a passion for social media and fashion marketing, we invite you to apply to join our team. Please submit your resume, cover letter and relevant portfolio outlining your experience and achievements to hello@theloft-toronto.com (subject line: Social Media Coordinator Application). Please note that applications submitted without a portfolio will be disregarded.

The Loft is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

The Loft — Toronto

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Social Media Coordinator